Good Move Review (2026): Fees, Offers, Timelines & Real Customer Experiences

What It Means: Understanding Good Move in Simple Terms

Good Move is not just a straightforward “cash house buyer.” Based on available data and customer feedback, it operates using a hybrid model, which can affect how your sale progresses.

At a basic level, Good Move offers two possible routes:

• Direct cash purchase – where they buy your property themselves using available funds
• Broker or managed sale – where they introduce your property to investors or buyers

This distinction matters because each route comes with different outcomes.

A direct purchase typically offers:

• Faster timelines
• More certainty on completion
• Fewer dependencies on third parties

Whereas a broker-style sale may involve:

• Marketing your property to investors
• Waiting for a suitable buyer
• Less control over timelines and final price

Some customer experiences reflect this difference clearly:

However, other feedback suggests that expectations are not always aligned at the start of the process, particularly around pricing and how the sale will be handled.

Key Takeaway

Good Move can be a useful option if you’re open to different selling routes. But before proceeding, it’s important to clarify:

• Will they buy your property directly?
• Or will they try to find a buyer for you?

Understanding this upfront helps avoid delays, pricing surprises, or uncertainty later in the process.

Good Move Factsheet (Key Data & Statistics)

Before looking at the detail, it helps to see how Good Move compares at a glance. The figures below are based on publicly available data, company claims, and third-party review platforms.

Core Company Data

• check_circleFounded: 7 January 2015
• check_circleHead Office: Leeds, United Kingdom
• check_circleEmployees: ~15
• check_circleCoverage: England and Wales
• check_circleIndustry Experience: 45+ years combined team experience

Performance & Activity

• check_circleSales agreed (last 12 months): 112+
• check_circleFastest completion: ~7 days
• check_circleTypical completion time: 3–4 weeks
• check_circleTarget completion (stated): ~10–14 days
• check_circlePurchase range: £17,000 to £550,000

Financial Position (Claimed)

• check_circleAvailable funds: ~£4.7M–£5M
• check_circleBuying method: Direct purchase (some cases) + investor/broker model

Pricing Overview

• check_circleTypical offer range: 75%–85% of market value
• check_circleDiscount vs market: ~15%–25%
• check_circlePricing flexibility: Limited after formal offer

Reviews & Ratings

Breakdown from Trustpilot:

• 94% 5-star reviews
• ~1% 1-star reviews
• Fewer than 2% rated 3 stars or below

Regulation & Memberships

Good Move is associated with several industry bodies:

• National Association of Property Buyers (NAPB)
• The Property Ombudsman (TPO)
• Royal Institution of Chartered Surveyors (RICS)
• Trading Standards
• National Association of Estate Agents (NAEA)

These memberships provide a level of oversight and standards, although it’s important to note that the quick house sale sector itself is not formally regulated in the UK.

Key Insight from the Data

• Strong review profile and consistent customer satisfaction scores
• Proven activity level (100+ sales annually)
• Mid-sized operation with limited team size
• Pricing reflects typical quick-sale discount model

This combination positions Good Move as a well-reviewed but trade-off-based service, where speed and convenience are balanced against final sale price and certainty of route.

Who Are Good Move? (Background, Structure & Positioning)

Good Move is a UK-based property buying company founded in 2015 and headquartered in Leeds. With a relatively small team of around 15 employees, the business positions itself as a fast, regulated alternative to traditional estate agents for homeowners who need to sell quickly.

The company states that its team has over 45 years of combined industry experience, particularly in property acquisition, valuation, and sales progression. This experience is often reflected in customer feedback, where staff are frequently mentioned by name for their support throughout the process.

What Good Move Actually Does

Good Move operates across England and Wales, offering homeowners a way to sell property without the delays typically associated with estate agents.

Their service is built around two core approaches:

• Direct cash purchase
  Buying properties using their own available funds (reported at ~£4.7M–£5M)
• Assisted or brokered sale
  Introducing properties to investors or third-party buyers if they do not purchase directly

This dual approach is important, as it means the outcome—and level of certainty—can vary depending on how your property is handled.

How They Position Themselves

Good Move markets itself as a:

• Fast house buying company
• Cash buyer with available funds
• Highly regulated operator within the sector

They highlight their memberships with:

• National Association of Property Buyers (NAPB)
• The Property Ombudsman (TPO)
• Royal Institution of Chartered Surveyors (RICS)
• Trading Standards
• National Association of Estate Agents (NAEA)

These affiliations suggest a commitment to industry standards and professional conduct. However, it’s worth noting that the quick house sale sector itself is not formally regulated, so these memberships relate to aspects of their operations rather than the entire service model.

What Makes Good Move Different

Compared to many “we buy any house” companies, Good Move stands out for:

• A large volume of customer reviews (1,200+)
• A visible and named team frequently referenced in feedback
• A hybrid model combining direct buying and sales progression support
• A mid-sized operation, rather than a large national corporate

This combination gives them a reputation for being:

• Hands-on
• Communication-focused
• Process-driven

As one reviewer noted:

Key Takeaway

Good Move is best understood as a flexible property buying company, rather than a purely direct cash buyer.

That flexibility can be helpful in some situations—but it also means sellers should always confirm:

• How their property will be sold
• Who the actual buyer will be
• What level of certainty they are getting

Clarity at this stage helps avoid surprises later in the process.

How Good Move Works (Step-by-Step Process Explained)

Understanding how Good Move operates in practice helps explain why seller experiences can vary. While the company presents a simple process, there are several stages where timelines and pricing can change.

1. 1

   Initial Enquiry & Offer in Principle

   You submit your details via online form (postcode search), or phone call. Good Move gathers basic property information. An initial offer (in principle) is typically provided within 24 hours. This early figure is based on your description of the property, local market data, and internal research. 👉 Important: this is not a final offer.

2. 2

   Property Assessment & Valuation

   If you’re happy to proceed, Good Move will arrange a valuation process, which may include internal assessment, in some cases two independent valuations, and a RICS surveyor before final confirmation. At this stage, the company is verifying condition of the property, structural issues, and market comparables.

3. 3

   Formal Offer

   After the valuation, a formal offer is issued. This may match the initial offer, be adjusted (often reduced), or occasionally be withdrawn. This is one of the most commonly discussed stages in reviews: “Initial offer was £260k… after survey it dropped to £140k.” — Kate, 2026, Trustpilot (via review aggregation). This reflects the difference between indicative pricing and survey-backed valuation.

4. 4

   Sale Route Confirmation

   At this point, one of two things typically happens. Option A: Direct Purchase — Good Move buys the property themselves, which is faster and more predictable with fewer external dependencies. Option B: Broker / Investor Sale — the property is introduced to investors or third-party buyers, and timeline and outcome depend on buyer availability and market conditions. This distinction is not always clear at the start, but it significantly affects speed, certainty, and final price.

5. 5

   Legal Process & Completion

   Once the offer is accepted, solicitors are instructed, legal checks begin, and a completion date is agreed.

Typical Timelines

• Offer in principle: ~24 hours
• Valuation: Few days
• Legal process: 2–4 weeks
• Fastest completion: ~7 days

Real-world experiences vary:

Key Insight

While Good Move promotes speed and simplicity, the process includes several stages where offers can change, timelines can shift, and sale route can differ. For sellers, the most important step is early clarity: Is this a direct purchase? Or a managed sale through third parties? That single detail often determines how fast and predictable your sale will be.

How Much Does Good Move Pay? (Pricing, Discounts & Real Examples)

One of the most important factors for any seller is the price they will actually receive. Like most quick-sale companies, Good Move trades speed and convenience against full market value.

Typical Offer Range

Good Move states that it can offer up to 85% of market value, but in practice:

• Most offers fall between 75% and 85%
• Discounts typically range from 15% to 25% below market value

This aligns with wider industry norms for fast cash sales.

Why Offers Are Below Market Value

The reduced price reflects several factors:

• Speed of sale (often weeks instead of months)
• Certainty (particularly in direct purchase cases)
• Risk taken on by the buyer
• Potential refurbishment or resale costs

In simple terms, you are exchanging:

Time and certainty → for a lower price

Real Seller Experiences on Pricing

Some sellers feel the offers are fair given the circumstances:

However, pricing is also the most common source of dissatisfaction:

Offer Changes After Survey

A key point many sellers highlight is that initial offers are often indicative, and final offers may change after survey results, structural findings, or market reassessment. This can sometimes lead to frustration if expectations are not aligned early on.

Is There Room to Negotiate?

Based on customer feedback:

• Pricing is usually model-driven
• There is limited flexibility once the formal offer is made
• Some sellers report small adjustments, but large negotiations are uncommon

Key Insight

• Good Move’s pricing is broadly in line with the quick-sale market
• The biggest risk is not the discount itself—but unexpected changes after valuation

For this reason, it’s important to compare multiple offers and understand whether the initial figure is fully backed or provisional.

Simple Summary

Typical outcome:

Faster sale

Lower price

Main consideration:

How much certainty you need versus how much value you want to retain

Each seller’s situation is different, so the right balance depends on your priorities.

Fees & Costs: What Do You Actually Pay With Good Move?

One of the main reasons sellers consider companies like Good Move is the promise of a low-cost or fee-free sale. In many cases, this is broadly true—but there are some important details to understand.

What Good Move Covers

According to their stated service and supporting sources, Good Move typically covers:

• Property valuation costs
• Surveyor fees
• EPC (Energy Performance Certificate)
• No estate agent commission

This can reduce upfront costs compared to selling on the open market.

Legal Fees: Important Detail

Good Move does not fully cover legal costs in all cases.

Instead:

• They typically contribute up to £500 towards your solicitor’s fees
• You may need to pay any remaining legal balance

This is a key difference compared to some companies that advertise:

Fully covered legal fees

Simple Cost Breakdown

• check_circleValuation: Free
• check_circleSurvey: Free
• check_circleEPC: Covered
• check_circleEstate agent fees: None
• check_circleLegal fees: £500 contribution
• check_circleHidden fees: None advertised

How This Compares to Traditional Selling

• Estate Agent — Agent fees 1%–3%, marketing costs included, legal fees paid by seller, possible upfront costs
• Good Move — No agent fees, marketing not needed, legal fees partially covered, minimal upfront costs

What Sellers Say About Costs

While costs are generally seen as fair, they are rarely the main focus of reviews. Instead, sellers tend to value:

• Speed
• Simplicity
• Reduced admin

However, some expectations can differ depending on what sellers assume is “fully covered.”

Key Insight

Good Move offers a low-cost selling route, but not a completely cost-free one.

The main financial trade-off is not fees—it’s price:

• You may save on selling costs
• But accept a lower final sale price

Simple Summary

You avoid:

• Estate agent fees
• Most upfront costs

You may still pay:

• Part of your legal fees

Understanding this upfront helps you compare options more accurately, especially if you're weighing speed against overall return.

Good Move Reviews: Real Ratings, Trends & Customer Experiences

One of Good Move’s strongest selling points is its high volume of positive reviews. With over 1,200 reviews on Trustpilot alone, it has one of the largest feedback profiles in the UK quick-sale market.

However, as with any company, the full picture includes both positive experiences and recurring concerns.

Overall Review Scores (Verified Platforms)

Trustpilot breakdown:

• 94% 5-star reviews
• ~5% 4-star reviews
• ~1% 1-star reviews

This places Good Move among the higher-rated companies in the sector by volume.

What Sellers Consistently Praise

1. Staff & Communication

A standout pattern across reviews is the number of named staff members praised for support and responsiveness:

👉 This level of named recognition suggests a hands-on, relationship-driven approach

2. Support in Difficult Situations

Many sellers turn to companies like Good Move during challenging circumstances:

• Probate
• Divorce
• Chain collapse
• Problem properties

Reviews frequently highlight emotional support alongside the transaction:

3. Speed & Sales Progression

Speed is another commonly praised factor, especially when compared to estate agents:

Common Complaints & Patterns

While positive reviews dominate, there are consistent themes in lower-rated feedback.

1. Offers Lower Than Expected

For some sellers, the pricing gap is expected. For others, it comes as a surprise.

2. Price Changes After Valuation

Several reviews mention offers being revised:

This reflects the difference between initial estimates and survey-confirmed offers.

3. Sale Route Confusion (Buyer vs Broker)

Some customers expected a direct purchase but experienced a different process:

• Property marketed to investors
• Delays linked to finding a buyer
• Less certainty on outcome

This links directly to Good Move’s hybrid model, which is not always clearly understood upfront.

4. Review Transparency Concerns (Reported by Some Sources)

Some third-party analysis highlights:

• Reports of negative reviews being removed or updated
• Claims (unverified) of incentives to amend reviews

These points are not universal and should be treated cautiously, but they are mentioned in some independent reviews and may influence how some sellers interpret overall ratings.

Key Insight from the Reviews

The data shows a consistent pattern:

Strengths

• Strong communication and named staff support
• High customer satisfaction overall
• Effective handling of complex or stressful sales

Considerations

• Pricing expectations need to be realistic
• Offers may change after valuation
• Not all sales are direct purchases

Simple Summary

Good Move’s reviews suggest a company that delivers a supportive and structured experience, has a strong service culture, and performs well in complex or time-sensitive situations.

However, like most quick-sale companies, the trade-off between speed and price is significant, and understanding the type of sale (direct vs broker) is essential. For many sellers, the experience is positive—but clarity at the start makes a noticeable difference to the outcome.

Real Seller Scenarios: When Good Move May (and May Not) Fit

Every property sale is different. Whether Good Move is the right choice depends less on the brand itself—and more on your timeline, expectations, and need for certainty.

Below are common real-world scenarios based on customer feedback, review patterns, and typical use cases.

What sellers report:

Key Insight Across All Scenarios

Good Move can work well when:

• You need help navigating a difficult sale
• You value communication and support
• You are open to different selling routes

However, the most important step is always:

👉 Clarify how your property will actually be sold before proceeding

Simple Summary

Works well for:

• ✔ Sellers struggling on the open market
• ✔ Time-sensitive situations
• ✔ Properties needing work

Less suited for:

• ⚠ Sellers needing guaranteed speed
• ⚠ Sellers expecting a fixed upfront cash purchase
• ⚠ Sellers aiming for full market value

Good Move vs Other Selling Options (Comparison Table)

Choosing how to sell your property isn’t just about one company—it’s about understanding how different routes compare in terms of speed, certainty, and final price.

Below is a clear, fact-based comparison of Good Move versus other common selling methods.

What This Means in Practice

Good Move sits between two models:

• A direct cash buyer (faster, more certain, lower price)
• A broker / estate-style service (potentially higher price, less certainty)

This hybrid approach can be helpful—but it also introduces variability.

Where Good Move Stands Out

1. Strong review profile and customer support

• 4.8 Trustpilot rating from 1,200+ reviews
• Frequent praise for staff and communication

2. Faster than traditional estate agents

• Indicative offers within 24 hours
• Some completions reported in 10 working days (Eileen, March 2026, Trustpilot)
• Under 8 weeks (Lilly, March 2026, Trustpilot)

3. Broad property acceptance

• Buys properties in poor condition
• Covers England and Wales
• Handles probate and complex situations

Where It May Be Less Predictable

1. Not always a direct buyer

• May buy directly
• OR source a third-party buyer

👉 This affects timeline certainty, final sale price, and risk of delays.

2. Pricing can vary significantly

• Website states up to 85% of market value
• Some reviews report larger reductions after valuation

3. Certainty depends on route chosen

• Direct purchase → more predictable
• Broker route → similar risks to estate agents

Balanced Perspective

No single selling route is “best” for every situation.

• Estate agents → best for maximising price (if time allows)
• Auctions → fixed timelines but less predictable pricing
• Direct cash buyers → fastest and most certain
• Good Move → sits in the middle, offering flexibility but less consistency

Where Springbok Fits (For Context)

Springbok offers three clearly defined routes depending on your priorities:

• Cash Sale → speed and certainty (7–21 days)
• Fast Cash™ → balance of speed and value
• Fixed Price™ → near-market value with no renegotiation

Each route is designed to remove ambiguity around how your property will be sold.

Key Takeaway

Good Move can be a useful option if you want flexibility, value strong communication, and are open to different selling routes.

However, if your priority is guaranteed timelines, clarity on pricing, or a fully direct purchase, it’s important to confirm exactly how your sale will be handled before proceeding.

Case Study: How a Good Move Sale Can Play Out in Reality

To understand how Good Move works in practice, it helps to look at real seller experiences. Timelines, pricing, and outcomes can vary depending on the property and the route used.

Case Study 1: Fast Sale from a Difficult Situation

Scenario: A seller needed to dispose of a relative’s property quickly due to health circumstances. The home was in very poor condition, making it difficult to sell on the open market.

Outcome:

• Property sold in 10 working days
• No repairs required
• Process handled end-to-end by Good Move

What this shows:

• Good Move can deliver very fast completions in certain cases
• Particularly effective for inherited properties, homes in poor condition, and urgent sales

Case Study 2: Structured Sale with Ongoing Support

Scenario: A seller wanted a relatively quick sale but still needed support managing buyers, solicitors, and communication.

Outcome:

• Completion in under 8 weeks
• Ongoing updates from a dedicated progressor
• Full coordination between buyer and legal teams

What this shows:

• Many sales follow a more typical 4–8 week timeline
• Strong sales progression and communication is a key strength

Case Study 3: Sale Rescued After Market Struggles

Scenario: A property failed to sell through a traditional estate agent, leaving the seller under pressure.

Outcome:

• Buyer found through Good Move
• Sale progressed despite complications
• Regular communication throughout

What this shows:

• Good Move can help when a property has been stuck on the market
• Sellers need alternative buyer access

Case Study 4: When Pricing Expectations Don’t Align

Scenario: A seller accepted an initial offer but experienced a significant reduction after valuation.

Outcome:

• Initial offer: £260,000
• Revised offer after survey: £140,000
• Seller chose not to proceed

What this shows:

• Pricing can change after surveys, valuations, and risk assessments
• Highlights the importance of treating early offers as indicative rather than final

Case Study 5: Complex Sale Managed Over Time

Scenario: A difficult transaction involving legal delays and external complications.

Outcome:

• Longer timeline than expected
• Strong support from sales progression team
• Sale eventually completed

What this shows:

• Not all sales are fast
• Good Move’s value often lies in chasing solicitors, managing delays, and keeping communication consistent

Key Patterns Across Real Cases

What tends to work well

• Fast sales are possible, especially in urgent situations and lower-value or investor-friendly properties
• Strong human support and communication
• Ability to handle complex or distressed sales

Where outcomes can vary

• Final price vs initial offer
• Whether the property is bought directly or sold via a third party
• Completion timelines (7 days vs several weeks)

Simple Takeaway

Real-world results show that Good Move can deliver: ✔ Fast, stress-reducing sales in the right circumstances ✔ Strong communication and support throughout ✔ Flexible solutions for difficult properties

But also: ⚠ Offers may change after valuation ⚠ Timelines are not always fixed ⚠ The route used (direct vs broker) affects certainty

Frequently Asked Questions About Good Move

Final Thought

Good Move offers a flexible approach to selling, combining elements of direct buying and managed sales.

Understanding which route your property will take is the most important step before deciding how to proceed.